February 24, 2022

Earlier this month, Bill C-252 An Act to amend the Food and Drugs Act (prohibition of food and beverage marketing directed at children) was introduced by MP Patricia Lattanzio (LPC).

This is a second attempt by elected officials to enact legislation to regulate marketing to kids. Previously, Bill S-228 wound its way through Parliament before ultimately dying in the Senate in 2019.

While Bill C-252 does not use the subjective terms “healthy” and “unhealthy” contained in the previously tabled Bill, it does aim to align with Government of Canada efforts to limit intakes of sodium, sugar and saturated fats which could have implications for dairy products. 

Debate on the new bill is expected to start later this Spring. DPAC will continue to work collaboratively with Dairy Farmers of Canada to ensure that the unique nutrient profile of dairy products is recognized in all initiatives related to the government’s Healthy Eating Strategy.

Related Reading